About the Author
Tim Halloran has built and directed some of the world's largest brands. With over twenty years of brand management and new product development experience, he speaks extensively to business professionals on ways to improve the relationships between their brands and consumers.
Tim is president of Brand Illumination, based in Atlanta, and has provided guidance to top marketing companies, including Coca-Cola; Home Depot; Kraft Foods; Procter & Gamble; Delta Airlines; glacéau (vitaminwater and smartwater); Georgia Pacific (Consumer Package Group); Vita Coco; Sprout Organic Baby Food; the NBA; Intercontinental Hotels Group; Chico's/White House/Black Market; Atlanta's Fox Theatre; popchips; and Turner Broadcasting System, A Time Warner ...
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