BIBLIOGRAPHY

Larreche, J.C., The Momentum Effect. 1st ed. New, Jersey: Wharton School Publishing, 2009.

Li, Charlene and Josh, Bernoff., Groundswell: Winning in a World Transformed by Social Technologies. 1st ed. Boston: Harvard Business School Press, 2008.

Powell, Guy R., Marketing Calculator. Singapore: John Wiley & Sons, 2008.

Roeder, Linda, “14 Reasons You Should Join a Social Network.” Former About.com Guide, http://personalweb.about.com/od/easyblogsandwebpages/a/whatsocialnetwo.htm, December 2009.

Safko, Lon and David K. Brake., The Social Media Bible: Tactics, Tools, and Strategies for Business Success. New Jersey: John Wiley & Sons, 2009.

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