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ROI of Social Media: How to Improve the Return on Your Social Marketing Investment by Jerry Dimos, Steven Groves, Guy Powell

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APPENDIX

There are many other tool vendors that also deserve mention, but we limited the scope in this book to establish the framework and then publish ongoing results on our Facebook fan page community. Here are a few examples:

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ENDNOTES

1. “RSS” stands for really simple syndication; RSS is an easy way to get data on one site, such as a blog or search result from one place to another on the Internet.

2. Product description culled from Radian6 website / www.Radian6.com; collected August 2010.

3. Product description culled from Alterian website / www.Alterian.com; collected August 2010. ...

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