Index
A
A/B testing, 119
a morning a month, 23
acknowledgment tokens, 84
Agile development, 27
amateurs, usability testing by, 6
B
budget for testing, 28
C
consent form, recording, 153
D
debriefing meeting
how to run, 105
purpose of, 103
demo test, 21
do-it-yourself usability testing
budget for, 28
defined, 14
compared to Big Honkin’ Test, 25
domain knowledge, 41
E
entrance and exit questions, 88
ethical considerations, 84
F
facilitator
role of, 63
similarities to therapist, 63, 81–85
G
Google Website Optimizer, 119
H
hall monitor, 98
instructions for, 99
hallway tests, 118
Home page tour, 75
hurt feelings, dealing with, 100
I
incentives ...
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