ACKNOWLEDGMENTS

Creating Rocket involved many contributors—case team members, partners around the world at BCG, and many friends from outside the firm. Special thanks go to Simon Targett, a former associate editor of the Financial Times, who provided discipline and original thought to the construction of the book. Thank you, Simon, for your special sense of humor and intelligence. Todd Shuster of Zachary Shuster Harmsworth has been our agent, friend, and counselor. From the beginning, he was our strongest proponent and advisor. Thank you, Todd, for helping us find a very special publisher in the form of Mary Glenn at McGraw-Hill, and for your many suggestions. Carrie Vaccaro Nelkin delivered fast and precise copy editing of the final manuscript. ...

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