CHAPTER SIXBetter Ramp Up Your Virtual Relationships (Because That’s What Your Customers Are Doing)
THE CHAPTER IN A BOX
The Main Point
It’s no secret that the digital age is transforming all our lives. Yet many companies are surprisingly behind the times. If they know that they need to be online, they have a peculiar way of showing it. If you lead one of those companies, you’d better act fast. There’s nothing virtual about the relationships that you forge with your customers online. They are for real.
Why These Stories for This Chapter
In this chapter, we look at two digital companies—one old and one new. Amazon has been around so long that ...
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