CHAPTER FIVETransform Your Employees into Passionate Disciples (Because Love Is Truly Infectious)
THE CHAPTER IN A BOX
The Main Point
A really motivated front line engages customers and tells your brand story. Its members don’t repeat the story in a monotone. They tell stories in Technicolor. They’re energizing every day. And they are your greatest resource for generating new apostles. They create a cultural advantage. You can see it in the economics of the business: higher repeat purchases; higher realization every day; sales without promotion. Loyalty in the ranks creates loyalty in the user. It makes the competition easy pickings. Your rivals ...
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