Rocket: Eight Lessons to Secure Infinite Growth

Praise for Rocket

“Whether you work with an apostle brand or are falling victim to ‘schismogenesis,’ Rocket will help guide you toward the critical factors that cause apostle brands to stand out and thrive. The authors illustrate the necessary traits to build, maintain, and grow successful brands. Very interesting and practical stories covering some of the best brands in the world. A great read for anyone building a brand.”

—Bob Carter, Senior Vice President–Automotive Operations, Toyota

“Rocket is an extraordinary book. The book tells the stories and secrets of so many successful companies. The ‘secrets’ are fascinating and extremely thought-provoking. Rocket emphasizes the values of integrity and human dignity; values which we consider to be ...