13. Newsletters & Brochures

image

Newsletters and brochures both involve the challenge of working with a lot of text and somehow seamlessly integrating the images into the text. It’s interesting to us to see how some designers love and prefer working with lots of copy and others prefer working with minimal copy but lots of imagery. No matter what your preference, though, you’ll probably end up doing a newsletter or two in your life.

Lots of Text

The goal of a newsletter or brochure is to encourage people to actually read it. Large amounts of text make our eyes glaze over, so it’s the designer’s job to attract a reader’s eye into the piece where hopefully ...

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