9. Advertising
Advertising is a big subject. There are many books, courses, and seminars about advertising and its related areas—copywriting, marketing, sales, etc. In this chapter, we’re going to focus simply on what it looks like. If a reader’s attention is not drawn to the ad in the first place, it doesn’t matter what the copy says or how well it’s marketed.
A clever headline that’s short enough to be read at a glance may be able to captivate a reader, but it’s usually the power of design, or the visual, that stops someone long enough to read a headline.
Black-and-white ads
Where do you start when a client or your business needs an ad? First ...
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