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Rewriting the Playbook for Corporate Partnerships by F. de Asís Martínez-Jerez

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Rewriting the Playbook for Corporate Partnerships

In fast-changing markets, some companies are developing more flexible, adaptive strategic partnerships to leverage the resources and capabilities of both customers and suppliers.

By F. Asís Martínez-Jerez

Today’s business environment is unforgiving of companies that are slow to adapt. To extend their capabilities and facilitate change, many organizations have experimented with different types of strategic partnerships with suppliers and customers that help them design and deliver products and services efficiently. But some innovative companies are attempting to redefine the parameters of strategic partnerships as we know them, navigating between the risk of being exploited by an opportunistic ...

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