Step 1: Define Performance in Actionable Terms

Some mission statements are deliberately designed to be so broad, vague, and socially desirable that it is impossible to be against them. Their purpose is not to drive action, and in fact, one of their principal virtues is that no one can figure out what actions are being planned, what alternative goals will be ignored, or where the money will come from. Their aim is to elicit warm, unfocused feelings of goodwill toward the statement or its author. These statements are the typical stock-in-trade for the politician who hopes to gain your support while committing himself to nothing that restricts his future flexibility. This book is intended not for those politicians but for you—whose vision, mission, ...

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