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(R)evolutionizing Political Communication through Social Media

Book Description

Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communications through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. List of Reviewers
  6. Preface
    1. (R)EVOLVING POLITICAL COMMUNICATION, (R)EVOLVING SOCIAL MEDIA
    2. COMPLEX (RE)ARTICULATIONS OF POLITICAL LIFE
    3. GRASSROOTS SOCIAL MOVEMENTS, INSTITUTIONALIZED POLITICS, AND MEDIATIZED POLITICAL COMMUNICATION
    4. STRATEGIC COMMUNICATION OF POLITICAL ACTORS ON MICRO-BLOGGING OUTLETS AND ITS ABILITY TO EMPOWER DEMOCRACY
    5. UTILIZATION OF FACEBOOK AS A STRATEGIC ELECTION CAMPAIGN TOOL
  7. Section 1: Complex (Re)Articulations of Political Life
    1. Chapter 1: Social Media, Participation, and Attitudes
      1. ABSTRACT
      2. INTRODUCTION
      3. DEFINING POLARIZATION
      4. SOURCES OF POLARIZATION
      5. NEW MEDIA AND SELECTIVE EXPOSURE
      6. SOCIAL MEDIA AND POLARIZATION
      7. EMPIRICAL MODEL: DATA AND METHODS
      8. FINDINGS AND DISCUSSION
      9. FUTURE RESEARCH DIRECTIONS
      10. CONCLUSION
      11. REFERENCES
      12. ADDITIONAL READING
      13. KEY TERMS AND DEFINITIONS
    2. Chapter 2: “Microblog, A Public Sphere?”
      1. ABSTRACT
      2. INTRODUCTION
      3. POLITICAL MICROBLOGGING: TWITTER VS. SINA WEIBO
      4. PUBLIC SPHERE
      5. ONLINE PUBLIC SPHERE
      6. SNOWDEN AFFAIR
      7. METHODOLOGY
      8. RESULTS
      9. DISCUSSION
      10. REFERENCES
    3. Chapter 3: Social Media Activism
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND: SOCIAL MOVEMENTS AND NEW MEDIA
      4. ANALYSIS AND REFLECTIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
  8. Section 2: Grassroots Social Movements, Institutionalized Politics, and Mediatized Political Communication
    1. Chapter 4: Radical Political Communication and Social Media
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL AND CONTEXTUAL BACKGROUND
      4. METHODS AND DATA
      5. POLITICAL COMMUNICATION AND SOCIAL MEDIA-BASED MOBILIZATION: #YoSoy132
      6. SOLUTIONS AND RECOMMENDATIONS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    2. Chapter 5: Reformulating Government-Citizen Relations in a Digitally Connected World
      1. ABSTRACT
      2. INTRODUCTION
      3. WEB 2.0: A NEW WAY OF POLITICAL COMMUNICATION
      4. TWITTER AND RECONSIDERING GOVERNMENT–CITIZEN RELATIONS
      5. THE TWITTER BAN PHENOMENON IN TURKEY
      6. CONCLUSION
      7. REFERENCES
    3. Chapter 6: Imperfect Bipartisanship and Spanish Pluralism
      1. ABSTRACT
      2. INTRODUCTION
      3. CONTEXTUAL BACKGROUND
      4. CONCEPTUAL BACKGROUND
      5. METHOD
      6. RESULTS
      7. SOLUTIONS AND RECOMMENDATIONS
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
      12. ENDNOTES
  9. Section 3: Strategic Communication of Political Actors on Micro-Blogging Outlets and its Ability to Empower Democracy
    1. Chapter 7: Political Communication and Twitter in Greece
      1. ABSTRACT
      2. INTRODUCTION
      3. TWITTER AND POLITICS
      4. TWITTER: AN IMMATERIAL PUBLIC SPACE FOR POLITICAL DIALOGUE
      5. INFORMATION, PROPAGANDA AND POLITICS
      6. RESEARCH QUESTIONS
      7. METHODOLOGY
      8. FINDINGS AND DISCUSSION
      9. CONCLUSION
      10. REFERENCES
      11. ENDNOTES
      12. APPENDIX
    2. Chapter 8: The Performative Role of Hashtags in the Politicization of Europe
      1. ABSTRACT
      2. INTRODUCTION
      3. NETWORKED PUBLICS IN TWITTER: AMBIENT AFFILIATION AND DISCURSIVE NEGOTIATIONS
      4. TWITTER FRAMING EUROPE: THE EMERGENT PUBLIC SPHERE AND THE EUROPEANIZATION OF MEANINGS
      5. FRAMING THROUGH AFFILIATION: THE ITALIAN TWITTER-SPHERE AROUND EP2014
      6. METHODOLOGY
      7. RITUALIZATION AND RATIONALIZATION
      8. TWITTER AS A SOUNDING BOARD
      9. REFERENCES
      10. ENDNOTES
    3. Chapter 9: Post as Much and as Diversely as Possible
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BACKGROUND
      4. METHODOLOGY
      5. POLITICAL COMMUNICATION ON TWITTER DURING THE 2014 NATIONAL ELECTION CAMPAIGN IN SLOVENIA
      6. CONCLUSION
      7. REFERENCES
      8. ENDNOTES
  10. Section 4: Utilization of Facebook as a Strategic Election Campaign Tool
    1. Chapter 10: European Elections and Facebook
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL MEDIA, POLITICAL ADVERTISING AND ONLINE DELIBERATION
      4. CAMPAIGNING FOR EUROPEAN PARLIAMENT
      5. DATA COLLECTION
      6. METHODS
      7. RESULTS
      8. CONCLUSION
      9. REFERENCES
      10. ENDNOTES
    2. Chapter 11: One of Many Tools to Win the Election
      1. ABSTRACT
      2. INTRODUCTION
      3. EMERGENCE OF ONLINE POLITICAL CAMPAIGNS
      4. USING SOCIAL MEDIA AS A CAMPAIGN TOOL
      5. AGENDA-BUILDING BY POLITICIANS THROUGH SOCIAL MEDIA
      6. RHETORICAL CONTENTS OF DEMOCRATS AND REPUBLICAN CAMPAIGN MESSAGES
      7. HYPOTHESIS AND RESEARCH QUESTIONS
      8. METHODS
      9. FINDINGS
      10. DISCUSSION
      11. LIMITATIONS AND SUGGESTIONS FOR FUTURE RESEARCH
      12. REFERENCES
    3. Chapter 12: Facebook Photographic Images
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. FACEBOOK IDENTITY PERFORMANCE IN PHOTOGRAPHIC IMAGES
      5. SCOPE AND METHODOLOGY
      6. FINDINGS: VISUAL FRAMING OF ROMANIAN CANDIDATES TO 2014 EUROPEAN ELECTIONS
      7. CONCLUSION AND DISCUSSION
      8. FUTURE RESEARCH DIRECTIONS
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
  11. Related References
  12. Compilation of References
  13. About the Contributors