Contents
Chapter 1 The Essence of Digital
Industrial Revolution Similarities
How Digital Revolutionizes Business
Digital Breaks Down Business Silos
Digital Gives Customers (A Loud) Voice
Digital Enables Big Bang Disruption
Chapter 2 The Difference Between Reactive and Transformative Digital
Historical Reactive Digital Failures
Defining Transformative Digital
Traits Of Transformative Companies
Traditional Companies That Are Transforming
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