Index
Note: Page numbers followed by f represent figures.
A
Accenture Institute for High Performance, 13
Accenture’s survey, 17
Accessibility, digital roadmaps, 105
Account management, 78
Acuity Market Intelligence (AMI), 164
Adobe Target, 79
Adoption stage, trend, 59–60, 60f
Agile, defined, 141
benefits over traditional methodologies, 141–144, 142f
better quality, 143
early ROI and early risk reduction, 144
efficiency, 144
faster time with greater predictability, 143
Codeathons and Hackathons, 147
daily Scrum or standups, 146–147
overview, 140
product backlog, 146
product owner, 145
ScrumMaster or project manager, 146
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