KEY TAKEAWAYS
The Reverse Innovation Playbook
HERE, we summarize the most crucial recommendations from part 1 of the book. In part 2, we’ll look at eight case studies that show this playbook in action.
Strategy
1. To capture growth in emerging markets, you must innovate, not simply export.
2. Leverage opportunities to move emerging-market innovations to other parts of the world: to other poor countries, to marginalized markets in rich countries, and, eventually, to mainstream markets in rich countries.
3. Keep so-called emerging giants on your radar screen. These small but rapidly growing companies, headquartered in the developing world, have ...
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