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Reverse Innovation: Create Far From Home, Win Everywhere by Indra Nooyi, Chris Trimble, Vijay Govindarajan

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CONCLUSION

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A Call to Action

Reverse innovation has the potential not only to transform your company, but also to transform the world.

THE CENTRAL PURPOSE of almost every business book is to galvanize readers to take action. Reverse Innovation is no different. Our deepest wish is that you will take action!

Let’s not, however, minimize the difficulties that you will face when you do. If you have read this far, you should now have a healthy respect for the many varieties of jeopardy a reverse innovation effort will need to overcome. You’ve seen this in several of the examples in this book. Projects hung in the balance. Failure seemed all too possible. ...

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