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Reverse Innovation: Create Far From Home, Win Everywhere by Indra Nooyi, Chris Trimble, Vijay Govindarajan

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CHAPTER ELEVEN

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PepsiCo’s Brand-New Bag

To make a more healthful product, you need to think globally, snack locally.

YOU COULD SAY that the mission of Mehmood Khan is to find a higher purpose for the lowly snack. Khan, now PepsiCo’s chief scientific officer, was once a Mayo Clinic physician and researcher specializing in endocrinology, metabolism, and nutrition.

It’s exactly the expertise that the company’s chairman and CEO, Indra K. Nooyi, must lean on in order to achieve her ambition to deliver on the company’s “Performance with Purpose” mission. First and foremost, this credo means creating products that do more than just please the palate. They ...

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