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Reverse Innovation: Create Far From Home, Win Everywhere by Indra Nooyi, Chris Trimble, Vijay Govindarajan

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CHAPTER TEN

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GE Healthcare in the Heart of India

In several inspired ways, determined local engineers helped grow markets and broaden access to care.

WHEN VISITING THEIR LOCAL DOCTORS, members of a Bangalore-based GE Healthcare engineering team noticed something troubling. More precisely, it was what they failed to notice that frustrated them.

Starting in 2001, they had been developing and manufacturing GE’s high-end electrocardiogram (ECG) machines in India. Naturally, whenever they were in their own doctors’ offices, the engineers would look for the machines they’d worked on. Alas, the machines were nowhere to be seen. Indeed, if any machine ...

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