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Reverse Innovation: Create Far From Home, Win Everywhere by Indra Nooyi, Chris Trimble, Vijay Govindarajan

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APPENDIX A

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Reverse Innovation Toolkit

You can use several practical diagnostics and templates to move your reverse innovation efforts forward.

Reverse Innovation Discussion Guide

To guide a useful managerial discussion in your company about reverse innovation, consider the following topics and questions:

1. Reverse Innovation Strategy

  1. Which emerging economies are strategic for your company? Out of the 150 poor countries, which ones have the following important elements?
    • – The bulk of future customers
    • – Potential for future growth
    • – Talented, low-cost skill base
    • – Manufacturing capabilities
    • – Physical infrastructure
    • – Institutional infrastructure ...

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