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Revenue Management by Ronald Huefner

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CHAPTER 13

Emerging Issues in Revenue Management

Revenue management is a dynamic field. As new products and services emerge and new business models are created, revenue management techniques develop to meet these challenges. In this chapter, we consider several of these: the sharing economy, mobile retailing, and new financial reporting standards for revenue recognition.

The Sharing Economy

One emerging concept in recent years is the notion of the sharing economy. A sharing economy focuses on access to resources—products and services—rather than direct ownership or control of those resources. Some forms of nonownership have long existed. People rent their living quarters rather than own them, or lease their vehicles rather than buy them. There ...

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