Book description
This book will present the topic of revenue management from a managerial accounting and financial management perspective. Its audience includes finance and accounting executives and managers, CPAs and consultants, and MBA and EMBA students and faculty interested in managerial accounting and financial management. It adds a field of parallel interest to the well-established field of cost management. The topic is important as individuals in the above-mentioned audience need to analyze revenue management decisions from an accounting/finance perspective. Thus, an accounting/finance dimension is added to the existing marketing, modeling, and industry-specific literatures. Only a handful of references exist in the accounting/finance literatures at this time. The reader will benefit from a comprehensive understanding of the field of revenue management, its history and applications, and its extensions to a variety of business types, as reflected in the various literatures of this field. These will be then integrated with managerial accounting and finance concepts so that the reader has a framework for the analysis of revenue management decisions.
Table of contents
- Title Page
- Copyright
- Contents
- Preface
- Acknowledgments
- Chapter 1: Introduction to Revenue Management
- Chapter 2: Applications of Revenue Management
- Chapter 3: Tools for Analysis of Revenue Management
- Chapter 4: Tools for Analysis of Revenue Management, Continued
- Chapter 5: Revenue Management and Capacity Analysis
- Chapter 6: Revenue Management and the Theory of Constraints
- Chapter 7: Elements of Pricing
- Chapter 8: Revenue Management Techniques
- Chapter 9: Relating Revenue Management to Customer Value
- Chapter 10: Customer Reactions to Revenue Management Techniques
- Chapter 11: Assessing the Profitability of Customers
- Chapter 12: Making Revenue Management Decisions
- Chapter 13: The Future of Revenue Management
- Notes
- References
Product information
- Title: Revenue Management
- Author(s):
- Release date: May 2011
- Publisher(s): Business Expert Press
- ISBN: 9781606491423
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