Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth

Key Points

• “Think big, start small, move quickly” is a mantra that fits the circumstances of most companies contemplating an RPM initiative.
• Guiding principles that can serve as the basis of a blueprint for implementing RPM would include: reigniting growth, committing to transformational change, adapting to a reordered buyer-seller relationship, investing in people, finding a place to start, and seeking a first small win, followed by continuous measurement and improvement.