Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth

Key Points

• While it’s theoretically possible to manage marketing leads and programs manually, the Internet-driven acceleration and the volume of lead data require help from automation.
• Consistently applying these processes across departments, and effectively analyzing marketing-related data, both require automation help.
• CRM systems are very helpful in managing prospect contact data, but they do not include end-to-end revenue cycle management tools.
• Marketing Automation (MA) applications not only manage lead information; they also include functions that manage marketing tasks and workflow.
• RPM provides a platform into which many different applications can be connected, integrated, and coordinated.
• An RPM platform is an extended MA system, often integrated with CRM, that includes such features as sales productivity metrics, business process modeling, and revenue analytics.