Key Points
- It has become imperative to transform a company’s sales-marketing strategies in the current business environment.
- Revenue Performance Management, or RPM, provides a set of strategies leading to such a transformation.
- An aggregate $2.5 trillion in potential new revenue is available to companies that adopt RPM strategies.
- The synergy of systematic process transformation, more than any single element of it, is responsible for improved results.
- Improvements include increases in sales opportunities, contract value, win rates, and customer acquisition costs.
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