Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth

Key Points

• Social media have grown from nothing into a giant over a remarkably short time span. The giant’s continued growth is unstoppable.
• Social media and the associated wisdom of crowds have introduced a major disruptive change into the revenue creation process.
• Information gathered from social media empowers buyers and accelerates the transfer of control from the seller to the buyer.
• As a result of the open communication that social media encourage, sellers must learn to embrace transparency, authenticity, and become agile in responding to breaking news.