O'Reilly logo

Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth by Phil Fernandez

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Bibliography

Introduction

Knowles, Graeme, “A Conceptual Model for the Application of Six Sigma Methodologies to Supply Chain Improvement.” International Journal of Logistics: Research and Applications 8, no. 1 (March 2005): 51–65.

Character LLC, “The Maytag Repairman,” Characterweb.com, 2002, www.characterweb.com/maytag.html.

Chapter 1

Donnelly, Tim, “How to Qualify a Sales Lead,” Inc.com, August 19, 2011, www.inc.com/guides/201108/how-to-qualify-a-sales-lead.html.

Kuper, Simon, “The End of Identity Politics.” FT Magazine, November 11, 2011, www.ft.com/intl/cms/s/2/0c3bd918-0a5c-11e1-85ca-00144feabdc0.html#axzz1hloxGg4N

Local Automotive Dealerships, “The Role of Interactive Media in the Consumer Car Shopping Process,” Yahoo! Search Marketing, January 23, 2012, www.slideshare.net/AutomotiveSocial/the-role-of-interactive-media-in-the-consumer-car-shopping-process.

Chapter 3

Caples, John. Advertisement. 1926. US School of Music.

US School of Commercial Music. Internet. February 23, 2012. www.usschoolofmusic.com.

Sandhusen, Richard, Marketing. Haupauge, NY: Barron’s Educational System, 2000.

Weiner, Matthew (executive producer), “Smoke Gets in Your Eyes,” Mad Men, with performances by Jon Hamm. Lionsgate Television American Cable Network. AMC. July 19, 2007.

Chapter 4

Peterson, Erik, “No One Ever Got Fired for Buying IBM,” The Messaging Feed, June 11, 2007, http://blog.corporatevisions.com/2007/06/11/no-one-ever-got-fired-for-buying-ibm/.

Chapter 5

Gray, John, Men Are From Mars, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required