Bibliography
Introduction
Knowles, Graeme, “A Conceptual Model for the Application of Six Sigma Methodologies to Supply Chain Improvement.” International Journal of Logistics: Research and Applications 8, no. 1 (March 2005): 51–65.
Character LLC, “The Maytag Repairman,” Characterweb.com, 2002, www.characterweb.com/maytag.html.
Chapter 1
Donnelly, Tim, “How to Qualify a Sales Lead,” Inc.com, August 19, 2011, www.inc.com/guides/201108/how-to-qualify-a-sales-lead.html.
Kuper, Simon, “The End of Identity Politics.” FT Magazine, November 11, 2011, www.ft.com/intl/cms/s/2/0c3bd918-0a5c-11e1-85ca-00144feabdc0.html#axzz1hloxGg4N
Local Automotive Dealerships, “The Role of Interactive Media in the Consumer Car Shopping Process,” Yahoo! Search Marketing, January 23, 2012, www.slideshare.net/AutomotiveSocial/the-role-of-interactive-media-in-the-consumer-car-shopping-process.
Chapter 3
Caples, John. Advertisement. 1926. US School of Music.
US School of Commercial Music. Internet. February 23, 2012. www.usschoolofmusic.com.
Sandhusen, Richard, Marketing. Haupauge, NY: Barron’s Educational System, 2000.
Weiner, Matthew (executive producer), “Smoke Gets in Your Eyes,” Mad Men, with performances by Jon Hamm. Lionsgate Television American Cable Network. AMC. July 19, 2007.
Chapter 4
Peterson, Erik, “No One Ever Got Fired for Buying IBM,” The Messaging Feed, June 11, 2007, http://blog.corporatevisions.com/2007/06/11/no-one-ever-got-fired-for-buying-ibm/.
Chapter 5
Gray, John, Men Are From Mars, ...
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