Noncompensatory Decision Techniques

In the noncompensatory family of techniques, each decision attribute is treated as a separate entity. Comparison is done on an individual attribute-by-attribute basis. Three specific techniques in this family are described:

  • Dominance

  • Satisficing

  • Lexicography

DOMINANCE

The dominance technique compares each pair of alternatives on an attribute-by-attribute basis, looking for one of the alternatives to be at least as good in every attribute and better in at least one. When that kind of relationship between alternatives is found, there's no problem deciding between the two. One alternative is clearly superior to the other. The inferior alternative can be discarded. Alternative A5 in Table 26.2 dominates A3 because ...

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