Chapter 9. Developing Mutually Exclusive Alternatives

The concept of a proposal was introduced in Chapter 3. Proposals, remember, are the basic unit of choice. You can either choose to carry out a specific proposal or you can choose not to. But the real choices confronting an organization typically aren't quite that simple. More often than not, the organization could carry out more than one proposal if it wanted to. And usually there are important relationships between proposals. Maybe you can only carry out Proposal Y if you also carry out Proposal X. Or, maybe you can't carry out Proposal P if you carry out Proposal Q, nor could you carry out Q if you also carried out P. Choices are much easier to make when there are mutually exclusive paths. ...

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