Chapter 2. Business on Purpose
Reduced to the simplest of terms, a business exists for one purpose: to make money for its owners. This book is about making sure that the activities and decisions in a business's software organization contribute to that purpose. Before you can understand how to align the software activities and decisions with the business's purpose, you need to understand how the business works in a financial sense: where does the money come from and where does it go? Of course, software is also developed in and for not-for-profit organizations: government agencies, universities, charities, and so on. Even though these organizations aren't intending to make a profit, this chapter shows that it's still important to align the software ...
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