Appendix
ROI Forecasting Basics
Although beyond the scope of this book, it is important to introduce the basics of forecasting. There are a variety of forecasting techniques available. The most common are the use of preprogram forecasts, pilot programs, and Level 1 forecasts.
Preprogram Forecasts
Preprogram forecasts are ideal when you are deciding between two programs designed to solve the same problem. They also serve well when considering one very expensive program or deciding between one or more delivery mechanisms. Whatever your need for preprogram forecasting, the process is similar to postprogram ROI.
Noted
When conducting a preprogram ...
Get Return on Investment Basics now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
