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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer

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INTRODUCTION

I have become a number.

And if you are even slightly active on social media sites such as Twitter, Facebook, and LinkedIn, you have become a number too, at least in the eyes of a new breed of influence marketers. Our numbers are being compiled, sorted, sliced, diced, priced, dissected, combined, and filleted in ways that help companies sell more of their stuff.

If you are fortunate enough to have a number that is high, it might earn you a free gaming system, movie tickets, clothes, sports equipment, a vacation to Las Vegas or Europe.

If your number is low, you will receive nothing.

By the way, everybody knows everybody else’s scores. They’re posted for the world to see.

This trend of social scoring is creating new classes of haves ...

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