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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer

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CHAPTER 11The Future of Social Scoring

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Our Return on Influence journey has taken us through the history of influence marketing, swirled all around classical notions of influence, scaled the heights of content, and clambered all over Klout. There’s only one place left to go: the future!

Let’s drive this bus over to a few new stops and take a look at where social scoring may be heading. Here are views from the people who would know best.

Credit for Your Content

Azeem Azhar, Founder of PeerIndex

“There’s a single driving force behind this social scoring trend, and that is to help people reclaim their data and the value of that data,” said Azeem Azhar. ...

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