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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer

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CHAPTER 10How to Increase Your Klout Score

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Perhaps this is the moment you’ve been waiting for: real advice on improving your Klout or PeerIndex score to enter the ranks of Citizen Influencers. But first you’re going to have to deal with an unpleasant fact: Between the time you read this book’s Introduction and the time you have reached this chapter, Klout’s algorithm for measuring influence has probably changed. Even if I had access to the secret recipe, it would be out of date, and tomorrow it would be out of date—ever so slightly—again.

But never fear. There are definitely some universal truths we can learn from Klout and leading academics in ...

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