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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer

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CHAPTER 9The Business Benefits of Social Influence

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Thirty.

That number effectively captures the potential business benefits of Klout for a brand. Joe Fernandez explains: “The biggest thing that happens in a Klout marketing campaign is a lot of content creation. We’ve found that with every person invited to a campaign, around 30 pieces of content are created.

“So let’s say we invite you to a special event. You’re going to send a tweet when you first get invited, you’re going to take a picture when you get the box of merchandise in the mail, and you might post on Facebook when you start playing with whatever we sent you. You might do a YouTube video ...

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