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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer

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CHAPTER 7Klout and the Evolution of Influence Marketing

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Klout is by far the market leader among more than a dozen companies that are attempting to quantify your level of online influence. According to public data and estimates, Klout receives more hits to its application programming interface (API) from third-party applications than all competitors combined.1 With the bold tagline “the Standard for Influence,” Klout hints at a day when the online ...

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