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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer

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CHAPTER 3The New Rules of Online Influence

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How does one become more influential on the social web?

We are certainly on the cusp of a revolution in the nature of influence that is being enabled by three concurrent technological developments:

1. The widespread global availability of free or low-cost Internet access

2. Easy-to-use social media tools that allow nearly anyone to become a publisher

3. Algorithms from companies such as Klout and PeerIndex that identify, assess, and sort influencers by topic

But apart from technology, the entire nature of influence is changing. The reason people become powerful through social media platforms such as Facebook, ...

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