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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer

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CHAPTER 1The Rise of the Citizen Influencer

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If you haven’t heard of Klout and the emerging field of social influence measurement, you probably will soon as these measures wind their way into mainstream life. If you’re active on Facebook, LinkedIn, Twitter, or YouTube, it’s likely that your score is being assessed by a major company or brand right now whether you realize it or not.

Klout is one of a number of new status-measuring companies whose purpose is to curate billions of individual pieces of information, apply complex mathematical algorithms, and feed that information to businesses in ways that will create new marketing programs aimed at ...

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