Return on Engagement

12

SOCIAL MEDIA OPTIMIZATION

Now that we have discussed detailed descriptions of various social media outlets, let's focus on optimizing content for various social sites and discuss best practices for implementation.

SMO Defined

Figure 12.1 If someone slams you on Yelp, don't despair. Diligent attention to SMO can push those Yelp comments off the first page of the search.

The term social media optimization (SMO) is often bandied about in digital marketing circles and used in tandem with search engine marketing. Social media optimization is related to search engine marketing but differs in several ways. The focus tends to be on driving traffic ...