Return on Engagement

Preface

A General Introduction

Too many companies separate design, development, copy-writing, support, and marketing into different silos. While specialization has its advantages, it also creates a situation where staffers see their own little world instead of the entire context

—37 Signals, from their book Getting Real

Lines between the different disciplines mentioned in the above quote have blurred significantly over the past decade or so. Thanks to the rise of social media, web 2.0, blogs, wikis, forums, web apps, mobile apps, and about a thousand other creative and technical advancements, tools to collaborate, optimize, connect, communicate, market, and yes, engage are available to more people than ever.

So how can designers and developers ...