Return on Character

6

The ROC Ripple Effect

Bringing Every Stakeholder into the Winner’s Circle

Throughout this book, you’ve read of character-driven leaders who have connected their head to their heart. By now I’m sure the meaning of that phrase is clear: when we approach the complex task of organizational leadership as whole human beings guided by principles and strong character habits, rather than as coldly rational machines driven solely by self-interest, our decisions and actions are motivated by a much broader understanding of value. When we care about our organization’s people, culture, alliances, customers, and community as much as we care about its market share, we’re less willing to disregard the common good, considering it “the cost of doing business.” ...