5

The Executive Team and ROC

Guiding the Organization to a Win

No matter how carefully researchers design a multiyear study, new insights are bound to come along and upend some stage of the process. The KRW team had just such an insight during our research into Return on Character when, after we’d already gathered character ratings on many of the first CEOs to participate in the study, we realized that we needed to gather more data about their executive teams. Specifically, we wanted to know how well the executive team executed its organization’s business plan. That information would offer a deeper understanding of the true leadership skills of the executives who participated in the research, along with a broader perspective on the Return on ...

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