About the Philip Kotler Center for ASEAN Marketing
Collectively, with a population of more than half a billion and comprising some of the leading developing countries and fastest growing economies, in the world, ASEAN is fast becoming a region to reckon with. With the ambition of becoming a single economic community, the ASEAN Community 2015, ASEAN is increasingly asserting its position as a significant regional entity. Increasingly, indigenous businesses are thriving within and across the individual ASEAN countries and more multinational businesses are making their presence felt in ASEAN.
The opening paragraph of the foreword by His Excellency, Ong Keng Yong in the book, Think ASEAN! that is co-authored by Philip Kotler, Hermawan Kartajaya and ...
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