About the Authors
Philip KotlerKellogg School of Management Northwestern UniversityU.S.
Philip Kotler is the S. C. Johnson & Son Distinguished Professor at the Kellogg School of Management, Northwestern University. He received his Master’s Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioural science at the University of Chicago.
Philip has authored over 45 marketing books and has published over 130 articles in leading journals, several of which have received best-article awards. He is also the recipient of numerous outstanding awards ...
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