Epilogue
Putting It All Together
This is now the appropriate juncture to combine the three models we have discussed into one comprehensive model. As is seen in Figure E.1, we combined the Sustainable model as illustrated by the sustainability loop diagram, with the Market-ing model that is depicted by the 4C Diamond-STV Triangle-PCS Circle Diagram, and the Enterprise model that is illustrated by the yin-yang symbol and the two hourglass diagrams. You will see in the figure that we position the STV diagram and the yin-yang symbol at the centre of the model. It means that the “nine core elements” and the company’s corporate culture are the heart ...
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