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Rethinking Luxury by Dr Martin C. Wittig, Philip Beil, Dr Fabian Sommerrock, Markus Albers

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AFTERWORD

LUXURY RETHOUGHT

Marketing exclusivity in an age of overabundance

RETHINKING LUXURY

In this book we have shown how

fundamental technological

and societal changes have now

reached the luxury market, a market

once insulated from external

forces by its history, traditions and

wealthy customers. Technology

is making companies, products

and services more transparent for

consumers. Today’s shopper

knows exactly what item they want

to buy, where to buy it and

what their peers might think of it

before they ever make their

first live contact ...

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