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Rethinking Luxury by Dr Martin C. Wittig, Philip Beil, Dr Fabian Sommerrock, Markus Albers

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CHAPTER EIGHT

SUSTAINING LUXURY

Considered consumption and brands with substance as the new indulgence

RETHINKING LUXURY

When LVMH announced plans in

2001 to develop its own environmental

charter and then signed onto

the United Nations Global Compact

two years later, it felt as though

someone was breaking ranks.

Until then, luxury had always put

itself above overhyped trends

and buzzwords. High-end brands did

not feel the need to participate

in the current dialogue because they

created their own dialogue. By signing

up for the UN initiative, ...

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