O'Reilly logo

Rethinking Luxury by Dr Martin C. Wittig, Philip Beil, Dr Fabian Sommerrock, Markus Albers

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER SIX

WHAT’SIN STOREFORSTATIONARYRETAIL?

The role of real-world shopping in the digital age

RETHINKING LUXURY

The classic term “bricks and mortar”

was given a new lease of

life towards the end of the 1990s

as the growth of e-commerce

led analysts to seek definitions that

differentiated between two

modes of retail. The buzzword was

heard almost nightly on hype-heavy

news reports about the rising

share prices and soaring fame of

Internet companies. Analysts

seemed to make endless predictions

about the demise of retail stores

and the concept ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required