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Rethinking Luxury by Dr Martin C. Wittig, Philip Beil, Dr Fabian Sommerrock, Markus Albers

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CHAPTER FOUR

ISBLINGNOLONGERKING?

Logo luxury versus the rise of new values that are dividing the market

RETHINKING LUXURY

“The era of the jet set is over.”

It is a surprising statement coming

from a man who represents

one of the world’s most venerated

luxury brands. Patrick-Louis Vuitton,

the great- great-grandson of

Louis Vuitton, has been director of

special orders for his family’s company

for over 40 years, and oversees

the manufacturing of bespoke luggage.

His name is synonymous with prestige;

his services are some of the best

that money can buy. When customers

are looking for something even

more extravagant than the brand’s

regular top-shelf ...

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