Meeting new and establishedcustomer demands in anon-homogeneous global market
The streets are similar, and a
similar mix of people visit New York
City’s Fifth Avenue, London’s
Bond Street and Moscow’s
Tretyakovsky Proyezd. There is the
respectable elderly couple
looking at timepieces by Blancpain,
with a design so nondescript it is hard
to see why they are so expensive.
Just beside them, a young millionaire
wearing gold cufflinks pulls up
in his Ferrari, about to buy a new scarf
with a conspicuous ...